Impact
20 years of building teams from zero, scaling organizations, and shipping products that move the needle. Here's the track record.
40+
Engineers led
3.9M
MAUs served
$300K+
Customer savings
>1000%
Revenue growth
Speed to Market
Shipping fast when it matters most
Rauva
·2024
Rauva Pay: Concept to production in 3 weeks
The business needed a payment product to unlock revenue—yesterday. Regulatory approval was uncertain, competitors were moving. I assembled a tiger team, cut scope to essentials, and we shipped Rauva Pay in 3 weeks. Regulatory approval took another 3 months, but we were ready. The result: 50%+ cohort adoption and >1000% early revenue growth.
"Speed isn't about rushing—it's about knowing what to cut."
Primer
·2022
Third-party onboarding cut from 1 month to 2 days
Payment processors needed extensive back-and-forth to integrate with Primer—documentation gaps, manual configurations, endless support tickets. Built developer-focused APIs, self-serve tooling, and clear integration guides. Partners could now go live in 2 days instead of a month.
"Developer experience is a business multiplier."
Farfetch
·2020
From weekly releases to daily deployments
Releases were ceremonial—scheduled, feared, often delayed. Engineers spent more time coordinating than coding. Implemented automated CI/CD pipelines, testing gates, and deployment tooling. Within months, we moved to daily feature deployments. Engineers shipped with confidence.
"Fix the release process and everything downstream improves."
Building & Scaling Teams
From zero to org scale without losing speed
Primer
·2022–2023
Directed 7 squads, ~40 engineers, 50% of company output
Led Commerce and Payment Experience—the largest engineering group at Primer. Re-architected checkout services to accelerate feature delivery by 80%. Authored engineering principles and progression framework adopted company-wide. Orchestrated a 33% org restructure without impacting delivery timelines.
"Manager-of-managers craft: two-way decisions, remote-first culture."
Farfetch
·2019–2022
Grew Identity engineering from 1 to 4 squads
Inherited a single team responsible for authentication and account management. Over three years, scaled to 4 squads with 15+ engineers. The platform grew to serve 3.9 million monthly active users. Launched unified Farfetch Login, reducing login-related support tickets by 50%.
"Hiring senior engineers, creating autonomy while maintaining coherence."
Rauva
·2024–2025
Restructured 20+ engineer org for 50% throughput boost
Joined as Head of Engineering to fix delivery bottlenecks. Decentralized leadership by promoting engineering leads. Shifted to iterative, decision-driven sprints. Implemented DORA metrics and quality KPIs. Result: 50% increase in team throughput and 66% bug reduction in one quarter.
"Sometimes the fix is structure, not headcount."
TargetBeyond
·2012–2017
Founded and scaled a 20+ person consultancy
Started as a solo freelancer. Built a distributed engineering organization across Brazil, Argentina, and Portugal. Delivered 20+ software products to clients in banking, betting, and manufacturing. Managed everything: hiring, architecture, vendors, budgets, and client relationships.
"How to build trust with clients, hire across borders, and deliver under constraints."
Removing Friction
Eliminating blockers that slow teams and customers down
Farfetch
·2021
Unified login cut support tickets by 50%
Customers had different credentials across Farfetch properties. Login issues were the #1 support driver. Launched unified Farfetch Login—one account, everywhere. Support tickets dropped 50%. Customer retention improved. Engineering stopped firefighting auth bugs.
"Sometimes the biggest win is removing a problem entirely."
Primer
·2022
Checkout re-architecture: 80% faster feature delivery
The checkout codebase had accumulated years of complexity. Every feature took longer than it should. Led a re-architecture across 7 squads. New modular structure, clear boundaries, better abstractions. Feature delivery accelerated 80%. Engineers could reason about the system again.
"Technical debt isn't theoretical—it shows up in delivery speed."
CWI Software
·2007–2010
Code generation tools cut dev time by 90%
Early in career, noticed repetitive boilerplate across projects. Created internal tools that auto-generated standard code patterns. Introduced company-wide unit testing and CI. Started the habit of building tools that multiply team output.
"Tooling mindset—always look for the repeatable problem."
Business Results
Engineering that moves the needle
Inscribe
·2023
AI-first fraud detection: $300K+ customer savings
Led the Fraud vertical—~80% of Inscribe's ARR. Shifted to AI-first detection, improving model accuracy by 5%. The improvement wasn't just technical—it enabled customer wins with Ramp, Bluevine, Airbase. Customers reported $300K+ in fraud savings. Closed a major financial institution deal.
"Technical improvements only matter if customers feel them."
Primer
·2022
Payment telemetry: 7.5% auth uplift + 20% cost reduction
Merchants couldn't see why payments failed. Built payment telemetry that exposed authorization patterns, failure reasons, and optimization opportunities. Merchants saw 7.5% uplift in authorization rates and 20% reduction in payment costs. Data turned into dollars.
"Observability isn't overhead—it's a revenue lever."
De Lage Landen
·2010–2012
ElasticSearch migration: 70% query latency reduction
Global finance platform with legacy data systems. Queries were slow, users frustrated. Introduced ElasticSearch, redesigned the credit workflow UX. Query latency dropped 70%. Resolution rates increased 50%. Early lesson in how infrastructure work creates user impact.
"Infrastructure work has UX consequences."