Impact
Engineering creates value when it ships. Here's how speed, friction removal, and technical improvements translated into measurable business results.
3
Weeks to launch
15x
Faster onboarding
$300K+
Customer savings
>1000%
Revenue growth
Speed to Market
Shipping fast when it matters most
Rauva
·2024
Rauva Pay: Concept to production in 3 weeks
The business needed a payment product to unlock revenue—yesterday. Regulatory approval was uncertain, competitors were moving. I assembled a tiger team, cut scope to essentials, and we shipped Rauva Pay in 3 weeks. Regulatory approval took another 3 months, but we were ready. The result: 50%+ cohort adoption and >1000% early revenue growth.
"Speed isn't about rushing—it's about knowing what to cut."
Primer
·2022
Third-party onboarding cut from 1 month to 2 days
Payment processors needed extensive back-and-forth to integrate with Primer—documentation gaps, manual configurations, endless support tickets. Built developer-focused APIs, self-serve tooling, and clear integration guides. Partners could now go live in 2 days instead of a month.
"Developer experience is a business multiplier."
Farfetch
·2020
From weekly releases to daily deployments
Releases were ceremonial—scheduled, feared, often delayed. Engineers spent more time coordinating than coding. Implemented automated CI/CD pipelines, testing gates, and deployment tooling. Within months, we moved to daily feature deployments. Engineers shipped with confidence.
"Fix the release process and everything downstream improves."
Removing Friction
Eliminating blockers that slow teams and customers down
Farfetch
·2021
Unified login cut support tickets by 50%
Customers had different credentials across Farfetch properties. Login issues were the #1 support driver. Launched unified Farfetch Login—one account, everywhere. Support tickets dropped 50%. Customer retention improved. Engineering stopped firefighting auth bugs.
"Sometimes the biggest win is removing a problem entirely."
Primer
·2022
Checkout re-architecture: 80% faster feature delivery
The checkout codebase had accumulated years of complexity. Every feature took longer than it should. Led a re-architecture across 7 squads. New modular structure, clear boundaries, better abstractions. Feature delivery accelerated 80%. Engineers could reason about the system again.
"Technical debt isn't theoretical—it shows up in delivery speed."
Rauva
·2024
DORA metrics drove 66% bug reduction
Quality was inconsistent. Bugs escaped to production, eroding trust. Introduced DORA metrics and quality KPIs—test coverage, story-point accuracy, lead time. Made quality visible. Within one quarter, bugs dropped 66%. Predictability improved. The team took ownership.
"You can't improve what you don't measure."
Business Results
Engineering that moves the needle
Inscribe
·2023
AI-first fraud detection: $300K+ customer savings
Led the Fraud vertical—~80% of Inscribe's ARR. Shifted to AI-first detection, improving model accuracy by 5%. The improvement wasn't just technical—it enabled customer wins with Ramp, Bluevine, Airbase. Customers reported $300K+ in fraud savings. Closed a major financial institution deal.
"Technical improvements only matter if customers feel them."
Primer
·2022
Payment telemetry: 7.5% auth uplift + 20% cost reduction
Merchants couldn't see why payments failed. Built payment telemetry that exposed authorization patterns, failure reasons, and optimization opportunities. Merchants saw 7.5% uplift in authorization rates and 20% reduction in payment costs. Data turned into dollars.
"Observability isn't overhead—it's a revenue lever."
De Lage Landen
·2010–2012
ElasticSearch migration: 70% query latency reduction
Global finance platform with legacy data systems. Queries were slow, users frustrated. Introduced ElasticSearch, redesigned the credit workflow UX. Query latency dropped 70%. Resolution rates increased 50%. Early lesson in how infrastructure work creates user impact.
"Infrastructure work has UX consequences."